AI meets Copywriting: Boost Your Landing Page Copy with ChatGPT

Creating Landing Page Copy With ChatGPT

Welcome to today’s newsletter, focusing on an innovative approach to crafting effective landing page copy using ChatGPT. We'll guide you through a concise, step-by-step process of harnessing the power of ChatGPT for your landing pages. From generating captivating headlines to crafting compelling calls-to-action, you'll learn to utilize ChatGPT's capabilities to hopefully boost your conversion rates. 

Creating Copy Using The AIDA Formula

AIDA stands for Attention, Interest, Desire, and Action. It is one of several traditional copywriting formulas that ChatGPT is familiar with that we can use to create all kinds of different copy like emails, landing pages, and sales pages. Today we’re focused on landing pages.

The prompts I am sharing today were created by ChatGPT using PromptGPT, a prompt creation strategy I shared in a previous newsletter that uses ChatGPT to write its own detailed prompts based on your description of your end goal.

We found this to be a very powerful way to create detailed prompts that get better results.

The AIDA Landing Page Prompt:

As a seasoned copywriter with expertise in creating compelling landing page content, your task is to write copy for the landing page of "[Product]" which pertains to the topic of "[Topic]" using the AIDA copywriting formula.

1. Attention: Start with a powerful headline and subheadline that instantly grab the reader's attention. The headline should be compelling and clearly hint at the problem that "[Product]" solves related to "[Topic]".

2. Interest: Next, create interest by explaining how "[Product]" addresses the problem stated in the headline. Use storytelling, facts, or intriguing information about "[Product]" that makes the reader want to know more.

3. Desire: Then, stir the reader's desire for "[Product]" by detailing its benefits, unique features, and the value it offers. Use persuasive language and emotional triggers, and remember to focus on the reader's perspective - how their life or work could be improved by "[Product]".

4. Action: Finally, prompt the reader to take immediate action - such as purchasing, signing up for a free trial, or learning more about "[Product]".

The call to action should be clear, compelling, and easy to follow. You could also add elements of urgency or scarcity to encourage quicker action.

Throughout the copy, maintain a tone that is persuasive yet respectful, and ensure that the benefits of "[Product]" are clearly and compellingly communicated.

Product = AI Masterclass

Topic = Using ChatGPT and AI For Marketing

To use this prompt, simply copy and paste into ChatGPT and then replace the Product and Topic with your own for the landing page you want to create.

The PAS Landing Page Prompt

PAS stands for Problem, Agitate, and Solution. This is another one of the traditional copywriting formulas.

As a seasoned copywriter with expertise in persuasive writing techniques, your task is to write landing page copy for "[Product]" which focuses on the topic of "[Topic]" using the PAS (Problem-Agitate-Solution) copywriting formula.

1. Problem: Start by identifying a relatable problem or pain point that your prospective customers face in relation to "[Topic]". This should be something that "[Product]" can solve. The headline and opening paragraphs should resonate with the reader's experience and make them feel understood.

2. Agitate: After clearly stating the problem, proceed to "agitate" it. This involves diving deeper into the issue, helping the reader fully grasp its implications and the discomfort or inconvenience it causes. Use emotive language and specific examples to illustrate the severity of the problem and why it cannot be ignored.

3. Solution: Introduce "[Product]" as the ideal solution to the problem. Describe how it addresses each aspect of the problem and the benefits it provides. Provide compelling evidence, such as testimonials, statistics, or case studies, to reinforce the effectiveness of "[Product]".

Towards the end, provide a clear and compelling call to action that guides the reader on the next step - whether that's purchasing "[Product]", signing up for a free trial, or contacting your team for more information.

Throughout the copy, maintain a persuasive and empathetic tone that acknowledges the reader's problem and emphasizes the unique value of "[Product]".

Ensure the copy is reader-focused, easy to understand, and compelling enough to motivate action.

Product: Brand Redesign

Topic: Improving Your Brand for Small Business Owners

Again, simply copy/paste and change the Product and Topic values at the end.

Improving the prompts

One way to improve the prompts depending on the voice you want to use would be to change the last paragraph:

Throughout the copy, maintain a persuasive and empathetic tone that acknowledges the reader's problem and emphasizes the unique value of "[Product]". Ensure the copy is reader-focused, easy to understand, and compelling enough to motivate action.

Persuasive and empathetic could be changed to other tones I provided in a newsletter issue this week. You’ll find them under the last tweet about GPT-4 General Prompting Tips

Organizing Your Images With AI

Over the last several months, I had planned to create a DAM (Digital Asset Management) System to manage all the creative assets in our agency. I wanted to leverage several of the AI APIs from Google and others to automatically tag and set categories based on what was in the image or video.

This week I found one of the most inexpensive solutions to do that for images. Even if you don’t have a bunch of brand creative assets to manage and you simply want some way to wrangle all of your thousands of Midjourney images, this could be a great solution for you. It’s called Kive.

Check out Kive.ai here

That’s what I have for you today. There was no email yesterday as I was at the Mayo Clinic most of the day with an IV in both arms for T-Cell harvesting for a cancer treatment study I will probably be starting in July. I am hoping to finish tomorrow’s issue later today. Tomorrow, I restart chemo and continue until the T-Cells have been trained to attack my cancer cells. As of now, I feel good and very positive about the treatment plan this second time around.

Until tomorrow,
Kevin Davis