AI Update: 15 Cinematic Prompts For Midjourney, Perplexity AI, Owned Media Is The Future

Perplexity AI: A New Era of AI Research Assistance and Fact Checking

How Perplexity AI is Revolutionizing the Way We Interact with Artificial Intelligence

In a world saturated with search engines and digital assistants, Perplexity AI aims to stand out as a unique research assistant. Developed with a conversational interface, contextual awareness, and personalization features, Perplexity is redefining how we interact with AI to find information, solve problems, and accomplish tasks. Let's explore the various aspects that make Perplexity a game-changer in the field of AI.

Understanding User Intent:
Unlike traditional search engines that rely on keywords, Perplexity uses advanced natural language processing to understand questions in natural, everyday language. By discerning user intent, Perplexity ensures that the answers it generates are not only relevant but also resonate with the user's specific needs. This ability to understand context sets Perplexity apart from its competitors.

Conversational Interface:
Perplexity aims to build a relationship with users by learning about their interests and preferences over time. Its advanced answer engine takes into account the entire conversation history to provide contextually relevant answers. This dynamic and personalized interaction makes it feel like you're communicating with a knowledgeable assistant rather than a soulless search algorithm.

Focus Feature:
Perplexity's Focus feature allows users to narrow down the sources from which it fetches information. By selecting a specific source, users can ensure more targeted and relevant search results. This feature is particularly useful for researchers and professionals who require precise and reliable information.

Writing Mode:
Perplexity's Writing Mode is a standalone functionality designed for users who need to generate and process text or code without internet access. This feature harnesses the power of AI to assist in various tasks, from coding to document creation, offering a level of versatility that goes beyond simple search capabilities.

Copilot vs. Quick Search:
Perplexity offers two search modes: Copilot and Quick Search. Copilot functions as an interactive search assistant that asks clarifying questions to guide the AI search process. This feature aims to offer a more personalized and precise set of answers by understanding the nuances of the user's query. On the other hand, Quick Search is designed for users who prefer speed and conciseness, delivering straightforward answers without interactive elements.

Perplexity Pro: Taking AI Assistance to the Next Level:
For users who require more from their AI assistant, Perplexity Pro offers an enhanced experience. With increased usage limits for services like Copilot, Claude 2, and GPT-4, Pro users can delve deeper into research, engage in interactive conversations, and handle a wider variety of tasks. The multi-device support ensures a seamless experience across different devices, and the enhanced support system provides direct access to the development team for quicker issue resolution.

File Uploads for Data Analysis:
Perplexity allows users to upload files in various formats, such as plain text, code, or PDF, to obtain more accurate and context-aware answers. Whether it's summarizing lengthy documents or explaining code, the file upload feature adds another layer of utility to Perplexity's capabilities.

Security, Privacy, and Data Collection:
Perplexity takes data privacy seriously. While it collects technical information like IP addresses and browser configurations, as well as personal information for account creation, it stores this data only as long as the account remains active. Users have the option to request the deletion of their personal information, giving them control over their data. Perplexity also limits third-party data sharing, ensuring that personal information is not sold or indiscriminately shared.

Perplexity AI is poised to revolutionize the way we interact with AI-powered search and task assistance. With its conversational interface, personalized contextual awareness, and specialized features, Perplexity brings a human touch to the realm of digital assistance. Whether you're a student, a professional, or someone with a curious mind, Perplexity offers a new, interactive way to find the information you need. Embrace the future of AI research assistance and fact checking with Perplexity AI.

This Former CMO Believes "Owned Media" is the Future of Marketing

In the ever-evolving landscape of content consumption, adaptation is key for both consumer and B2B brands. Gary Drenik recently had the opportunity to sit down with Anthony Kennada, the founder and CEO of AudiencePlus, a company focused on bringing consumer marketing tactics to businesses through a strategy called "owned media." Kennada argues that owned media is crucial for success in today's business world, as the way people consume content continues to evolve.

During their conversation, Kennada shared his background and how his time as the CMO of Gainsight shaped his perspective. He explained that without the traditional functional experience in marketing, he looked to consumer brands like Airbnb and media personalities like James Corden for inspiration on how to "do marketing" well. This unconventional approach paid off, as Gainsight built a $1B+ brand by leveraging thought leadership and brand-building tactics typically associated with consumer marketing.

With AudiencePlus, Kennada aims to bring these outcomes to the rest of the industry by helping companies build, engage, and monetize their own audiences. He believes that marketers have lost control of their impact on revenue, relying too heavily on paid advertising and third-party algorithms. In today's landscape, where marketing resources are scarce and data privacy laws are changing, Kennada sees owned media as a way for companies to build their own direct relationships with their audience.

AudiencePlus offers a SaaS platform that transforms a company's blog and resource center into a modern media property. This allows brands to distribute content like articles, videos, and podcasts, build an audience of subscribers, and understand engagement and its connection to revenue at an individual and account level. By enabling brands to become their own channels for distribution, AudiencePlus helps companies regain control and build a competitive moat around their business.

They also discussed the changing landscape of content consumption and the role of social media for B2B companies. Traditionally, social media has been seen as part of a community strategy rather than a revenue driver. However, Kennada believes that B2B marketers should view social media as the tip of the go-to-market spear and make it a critical part of their strategy. By understanding the nuances of each algorithm and maximizing distribution into their audience of followers, businesses can decrease their reliance on algorithms they can't control and build a direct relationship with their audience.

When it comes to standing out and capturing attention, Kennada emphasizes the importance of creating content for humans, not algorithms. Content teams should focus on emerging formats like videos, podcasts, and editorial articles that resonate with their audience. The benefit of the owned media approach is that it allows brands to distribute content that breaks through the noise and captures attention, while also providing first-party engagement data to prove the impact of these programs on business outcomes.

Looking to the future, Kennada acknowledges the transformative impact of AI on marketing. While there is already an abundance of content being created, AI tools like ChatGPT are adding even more noise to the market. However, Kennada sees the potential for AI to sort through first-party engagement data and understand what resonates with specific audience segments, accelerate pipeline growth, and optimize distribution channels. Companies that invest in curating first-party data now will be well-positioned to take advantage of the lasting wave of AI in marketing.

Owned media is emerging as a crucial strategy for businesses to regain control of their impact on revenue and build direct relationships with their audience. By leveraging platforms like AudiencePlus, companies can transform their blog and resource center into modern media properties, distribute content, and understand engagement at a granular level. As the way people consume content continues to evolve, businesses must adapt and focus on creating content for humans, not algorithms.

Additionally, they should stay ahead of the curve by investing in first-party data and exploring the potential of AI in marketing. The future of marketing is owned media, and brands that embrace this strategy will have a competitive edge in the ever-changing landscape of content consumption.

15 Cinematic Prompts For Midjourney

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