AI Update: New AI Features For FB Advertisers, Gen AI And Sales, GoHighLevel Chat Bot

BREAKING NEWS

Meta Unveils Generative AI Features for Advertisers: A Step Towards Automated Advertising?

Meta, the social media giant formerly known as Facebook, is making waves once again with the introduction of its first generative AI features for advertisers. These tools allow advertisers to leverage AI technology to create backgrounds, expand images, and generate multiple versions of ad text based on their original copy.

While not as flashy as Meta's celebrity AIs, these new features highlight the company's belief in the power of generative AI to assist brands and businesses, which are the backbone of Meta's revenue.

Customizable Backgrounds:
One of the new features allows advertisers to customize their creative assets by generating different backgrounds to change the look of their product images. This technology is reminiscent of Meta's consumer-facing tool, Backdrop, which allows users to change the scene or background of their images.

However, in the ad toolkit, the backgrounds are generated for advertisers based on their original product images and tend to be simple backgrounds with colors and patterns. This feature is available to advertisers using Meta's Advantage+ catalog for sales ads.

Image Expansion:
Another feature, image expansion, allows advertisers to adjust their assets to fit different aspect ratios required across various platforms, such as Feed or Reels.

This AI feature saves advertisers time by eliminating the need to repurpose their creative assets for different surfaces. Advertisers using Meta's Advantage+ creative in the Mads Manager can take advantage of this feature.

Text Variations:
The third feature, text variations, leverages AI to generate up to six different variations of ad text based on the advertiser's original copy.

These variations can highlight specific keywords and input phrases that the advertiser wants to emphasize. Advertisers have the option to edit the generated output or choose the best variation that aligns with their goals.

Meta can also display different combinations of text to different audiences during a campaign to determine which ones drive better responses.

However, Meta currently does not provide performance details for each specific text variation, as reporting is based on a single ad. The more options an advertiser selects, the more opportunities they have to improve their ad performance.

Early Results and Future Plans:
Meta claims that early tests with a small group of advertisers indicate that these generative AI features can save them five or more hours per week, or a total of one month per year.

However, the company acknowledges that there is still work to be done to better customize the generative AI output to match each advertiser's style. Additionally, Meta teases more AI features to come, including new ways to generate ad copy and generative backgrounds with tailored themes.

Furthermore, businesses will soon be able to use AI for messaging on WhatsApp and Messenger to enhance e-commerce, engagement, and support.

Meta's introduction of generative AI features for advertisers signals a step towards automated advertising. By leveraging AI technology, advertisers can save time, customize their creative assets, and experiment with different variations of ad text.

While Meta's generative AI features may not be as attention-grabbing as its celebrity AIs, they demonstrate the company's commitment to empowering brands and businesses, which form the core of its revenue.

As Meta continues to develop and refine its AI capabilities, the future of advertising may become increasingly automated and efficient.

OTHER NEWS

Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating

In the fast-paced world of sales, there's plenty of glamor to be found in wining and dining clients and cashing in on big bonuses. But let's face it, no one enjoys the mind-numbing task of drafting responses to hundreds of dull questions in a request for proposals (RFP). Thankfully, generative AI is here to rescue sales teams from this struggle.

Companies like Twilio, Google, and DataRobot are using generative AI tools to automate responding to RFPs. Twilio, for example, introduced RFP Genie, a tool that uses OpenAI's GPT-4 to generate suitable responses based on the content of an RFP. Sales staff can copy and paste the text into a formal document and make a few adjustments. What used to take weeks can now be done in minutes.

The introduction of generative AI in the RFP process has not only increased productivity but has also freed up sales teams to focus on more complex problems that require human contextualization. According to Twilio CEO Jeff Lawson, this technology is a "baby step toward replacing the RFP with something better."

Other companies, like Google and DataRobot, have also embraced generative AI for their sales teams. Google expects its AI RFP tool to save its salespeople tens of thousands of hours annually, while DataRobot has developed an RFP bot that provides salespeople with confidence scores for each generated answer.

While generative AI is revolutionizing the RFP process, it also raises questions about the future involvement of humans in business admin practices. As AI becomes more advanced, it's not hard to imagine bots writing the questions, scoring proposals, and recommending winners, leaving humans with just a brief double-check. This shift may free up time for sales teams to focus on more complex and rewarding work, but it also raises concerns about job security.

Despite these concerns, the arrival of generative AI in the sales industry is largely being celebrated. It relieves workers from the tedious task of responding to RFPs and allows them to focus on more meaningful and impactful work. As generative AI continues to evolve, it has the potential to transform other aspects of the sales process and create new opportunities for businesses.

So, while the rise of generative AI may be disrupting traditional sales roles, it's also opening up a world of possibilities. Sales executives may need to adapt and embrace this technology to stay relevant in the ever-changing landscape of the sales industry. As for the future of sales, it seems that generative AI is here to stay, whether we like it or not.

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